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Herzing Game Design Win PlayExpo Awards

April 26, 2010

On April 3, 2010, two students from the Herzing University – Madison campus attended and competed at the UW-Whitewater PlayExpo. The PlayExpo is a juried expo of interactive entertainment aimed at Top Ten Schools held annually at the Whitewater Campus by Dr. Elena Bertozzi, Chair of the Media Arts & Game Development.

Herzing students submitted entries into two of the twelve categories and won both, beating students from UW-Madison, UW-Whitewater, the Indiana University MIME Program, and various other game schools and Top Ten Institutions. This was Herzing University’s first year entering the competition, and it was the only University to win more than one category. Ted Lauterbach won Best of Show in the Games for Fun category, and Micheal Beall and Ted Lauterbach won Best in Show in the Serious Games category. Every winner of the PlayExpo’s Games for Fun category has gone on to work in the game design field.

The judges were of a very high caliber, including Gil Gribb, Senior Programmer at Raven Software, Veronica Gonzalez, Associate Designer at EA Entertainment, Harry Gottlieb, President of Jellyvision, James Portnow, CEO of Rainmaker Games, and Cory Barlog, writer and Director of the “God of War” series that has sold over ten million copies worldwide.

The winners were invited back to Dr. Bertozzi’s house for dinner and more face to face conversation with the judges. Many business cards and personal contact information was passed on to Mr. Lauterbach and Mr. Beall who were very happy with this informal opportunity.

This was a great and unfiltered opportunity for Herzing students to interact with these industry pros in the field of Interactive and Game Design. Our students were able to sit down and have face to face interactions and critiques on their work, sometimes for up to an hour. Seeing the interaction and excitement of these high-end designs and owners enjoying our students’ works was highly gratifying for the students and Herzing as a whole. Congratulations again to Ted and Michael!



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